Cases fra den indledende runde (45 minutter)
CASE: EF Education First
Education First (EF) is a world-leading organization specializing in language travel and cultural exchange, offering courses in ten languages across 50 destinations around the world. Every year, EF sends students on a high school exchange year. As an exchange student, you live with a host family, and during the exchange year, you develop your language skills as well as your personality. EF is an international education company that provides a variety of language classes and opportunities for students to participate in exchange programs in different countries. In this assignment, we will focus on the EF high school program, where students from around the world can attend high school in New York.
Focus areas: • You can write a personal and engaging travel blog in English. • You can describe an event and explain its significance clearly and thoughtfully. • You can use a first-person perspective to make the blog appealing to young readers.
CASE: Bilka
The first Bilka store opened back in 1970 in Tilst, just outside Aarhus. Today there are 18 stores throughout Denmark. Bilka’s philosophy is quite simple: quality at a low price, good customer service and skilled employees. Bilka is the only hypermarket in the country, which is why they have the biggest product selection. A hypermarket is a store that combines a grocery store and a department store.
Bilka is part of Salling Group, which is Denmark’s largest retail group with more than 1700 stores in Denmark, Poland, and Germany, made up of Føtex, Bilka, Netto, BR, Salling, Starbucks and Carls Jr. Salling group serve more than 10 million customers per week.
Bilka would like to attract more foreign tourists through the social media platform, TikTok.
They want to show tourists a variety of the products they sell at their hypermarket. With more than 100,000 different products to choose from, they need your help to choose and promote some typically Danish products.
Watch Kathrine from Bilka introduce the assignment: https://vimeo.com/867819970?share=copy
Focus areas
- You can present relevant information in English.
- You can use a reasonably precise and nuanced vocabulary.
- You can express yourself in writing according to the purpose of communication.
CASE: Givskud Zoo
Givskud Zoo was founded as a lion park in 1969, but today it has many other animals as well. Officially recognized by the State in 1989, it is now a modern zoo with all the duties and obligations that follow. The park’s main objectives are education, the conservation of endangered species and research – all in a recreational environment that allows visitors to experience the animals in a relaxed setting.
About 25% of the visitors are from outside Denmark. Therefore, it is important for park guides in Givskud Zoo to be able to communicate in English.
Watch Susanne from Givskud Zoo introduce the assignment: https://vimeo.com/743479612?share=copy
Focus areas
- You can express yourself in writing according to the purpose of communication.
- You can select relevant information from a factual text and present it in English.
- You can write with linguistic precision.
CASE: EF Education First
EF Education First is the world leader in international education. EF offers language courses, cultural exchange, and academic degree programs in 10 languages across 50 destinations around the world for international students of all ages and levels. For over 50 years, their mission has been to give confidence and freedom to people of all ages, nationalities and backgrounds. With the desire to define your own path in life, and a little courage, EF opens up a world of possibilities.
Focus areas
- You can communicate about cultural meetings.
- You can find and present travel information.
- You can write with linguistic precision.
Cases fra finalen (120 minutter)
CASE: EF Education First
Education First (EF) is a world leading organization specialized in language travels and cultural exchange, offering ten languages in 50 destinations around the world. Every year, EF sends students from around the world on a high school exchange year. As an exchange student, you live with a host family, and during the exchange year, you develop your linguistic skills as well as your personality. During their stay, students can buy additional vacation trips with EF, called discovery tours. There are now four different locations students can visit either alone or with their host family. On these trips, students can discover more about American culture and stunning landscapes.
EF wants to know what young people think are important and exciting travel experiences to use as inspiration for their program.
Focus Areas:
You can express yourself in clear, varied, and relevant English
You can write in a style that fits the target audience
You clearly describe what the tour offers and why it is exciting and unique
You use creative and engaging language that fits a presentation or a SoMe advertisement
CASE: Bilka
The first Bilka store opened back in 1970 in Tilst, just outside Aarhus. Today there are 18 stores throughout Denmark. Bilka’s philosophy is quite simple: quality at a low price, good customer service and skilled employees. Bilka is the only hypermarket in the country, which is why they have the biggest product selection. A hypermarket is a store that combines a grocery store and a department store.
Bilka is part of Salling Group, which is Denmark’s largest retail group with more than 1700 stores in Denmark, Poland, and Germany, made up of Føtex, Bilka, Netto, BR, Salling, Starbucks and Carls Jr. Salling group serve more than 10 million customers per week.
You are the event manager of one of Bilka’s hyper markets. Your task is to organize a festive celebration of a tradition from outside Denmark which is to take place at the store. You will present it to Bilka, the employees responsible for setting it up and the customers. It must be in English, so non-Danish speaking employees and customers can read it.
The aim is to attract a young audience and foreigners visiting or living in Denmark.
Focus areas
- You can research relevant information for the assignment.
- You can address different groups of receivers.
- You can use a precise and fluent English.
CASE: Givskud Zoo
Givskud Zoo was founded as a lion park in 1969, but today it is home to many other animals as well. Officially recognized by the Danish State in 1989, it is now a modern zoo with all the duties and obligations that follow. The park’s main objectives are education, the conservation of endangered species, and research – all in a recreational environment that allows visitors to experience the animals in their natural surroundings.
Apart from the zoo, Givskud Zoo also has a nature foundation. The purpose of the foundation is to support nature conservation projects around the world. One of the projects they support is the Limbe Wildlife Centre in Cameroon.
Focus areas
- You are able to express yourself on video and in writing according to the purpose of communication.
- You are able to select relevant information from a factual text and present it in English.
- You are able to write with linguistic precision.
CASE: EF Education First
EF Education First is a world leading organization specialized in language travels and cultural exchange, offering ten languages in 50 destinations around the world. Every year EF sends students from around the world on a high school exchange year. As an exchange student, you live with a host family, and during the exchange year, you develop your linguistic skills, as well as your personality.
To get students interested in spending a year abroad, EF needs your help! They need your help to prepare young students for a year as an exchange student.
Focus areas
- You can make a coherent presentation based on different sources of information.
- You can communicate about cultural differences.
- You can use a reasonably precise and nuanced vocabulary.